Pat Flanagan
Branding & Web Design
2025
Brand identity, Web design, Art direction
Pat Flanagan is a Melbourne sculptor who turns steel into functional, tactile work. We built a quiet, gallery-style website — immersive imagery, restrained design — that lets the material and the craftsmanship do the talking.
Pat Flanagan is a Melbourne sculptor who turns steel into functional, tactile objects. The work is physical and precise, and the brand needed to get out of its way.
Approach
We designed a minimal, gallery-style brand and website built around the work itself — large, immersive imagery, restrained typography and room to breathe. Structure came first, so the site reads as clearly on a phone as it does on a studio monitor.
Outcome
The result is a quiet, confident presence that lets the material and craftsmanship speak — a site that feels less like a portfolio and more like walking through the studio.
