HAU Group

Discipline

Brand Identity

Year

2026

Services

Brand Identity, Logo Design, Business Cards, Brand Guidelines, Email Signatures, Social Media Assets

Full brand identity for a Melbourne construction company. A bold, premium direction built around the Dark Timber concept — grounded and considered, with the weight of materials behind it.

Full brand identity for a Melbourne construction company. A bold, premium direction built around the Dark Timber concept — grounded and considered, with the weight of materials behind it.

HAU Group is a Melbourne-based building and construction company founded by Alex Reeves. The brief called for a complete identity — mark, colour system, and supporting materials — to launch the business with presence and authority.

The creative direction centred on Concept 05 (Dark Timber): a restrained palette drawing on dark, natural materials and the precision of the trade. The result is a visual identity that feels established without feeling heavy.

Deliverables included a full logo suite, business cards, brand guidelines and presentation, social media display pictures, and email signatures across Mac Mail, Outlook, and Gmail.

Planning something like this?

Neue takes on a small number of brand and digital projects at a time — considered work, built to last. If you’ve got one in mind, we’d like to hear about it.

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