Furth
Branding
2025
Brand strategy, Visual identity, Packaging
Furth is a dog wellness brand rethinking grooming through care, science and design. We made a warm, credible identity inspired by high-end beauty, and a flexible system that carries Furth’s dog-first thinking across packaging, digital and future products.
Furth is a dog wellness brand rethinking grooming through care, science and design — a category usually crowded with novelty and noise.
Approach
We borrowed the discipline of high-end beauty: a warm but credible visual identity, considered packaging and a flexible system that puts the product first. Strategy came before style, so the brand could carry Furth’s dog-first thinking from the first bottle to a full range.
Outcome
The outcome is an emotionally resonant identity that feels premium and trustworthy — a system built to scale across packaging, digital and future products without losing its warmth.
