Frame By Frame
Branding
2025
Visual identity, Art direction, Print
Frame by Frame is a cinema club hosted at W Hotel London — exclusive screenings for people who love film. We gave it a visual identity that feels modern and considered, with a quiet nod to the timeless charm of the cinema.
Frame by Frame is a cinema club hosted at W Hotel London — a series of exclusive screenings for people who take film seriously. It needed an identity with the polish of the venue and the warmth of a room full of film lovers.
Approach
We drew on the language of cinema without leaning on cliché: a confident wordmark, editorial typography and a print-led system for programmes and invitations. The look is modern and quietly glamorous, with a nod to the timeless charm of the picture house.
Outcome
The identity gives the club a sense of occasion across every touchpoint — from the screen to the printed programme in your hands — and a flexible system that carries from one season of screenings to the next.
