Arjun Sohal
Branding
2025
Brand identity, Art direction
Arjun Sohal is a Melbourne photographer drawn to quiet, observational moments. We designed a minimal identity that stays out of the way — letting the human quality of his images carry the story.
Arjun Sohal is a Melbourne photographer drawn to quiet, observational moments. The identity needed presence without ever competing with the images.
Approach
We designed a minimal visual identity built on restraint — a refined wordmark, generous space and typography that stays deliberately understated. The system is a frame, not a feature.
Outcome
The result complements the human, timeless quality of Arjun’s work, letting each image carry the story while the brand holds everything together.
